Fractivist Storytelling at Core of Their Campaign

Fractivist storytelling about natural gas is at the heart of their periodic successes at selling gloom and doom, but short-selling America and American abilities has never proven profitable for long and it won’t this time either.

As usual, I looked at the morning paper with mild dread. And, there it was, in giant print: “Fracking Linked to Black Plague.” So it’s finally happened I thought. Then everything went into slow motion. My daughter, who lives in Boston, appeared out of nowhere and said, “I was afraid of that.”

Then I woke up. It was just a nightmare, no doubt brought on by frustration over Cuomo’s determined dithering, and listening to endless anti-gas misinformation at town board meetings. I remember one such meeting where someone claiming to be psychology student earnestly explained that gas supporters were in denial and suffering from cognitive dissonance. “In your dreams”, I said to myself. We’re not denying the facts, you are. We’re not in conflict with ourselves, but with old stories and stubborn opponents, who like Wile E. Coyote suspended in mid-air, don’t yet realize the landscape has changed.

http://naturalgasnow.org/new-natural-gas-narrative-needed-not-same-...

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