""We are convinced that the brute force approach established in North America will not be practical overseas, either from a financial or an operational standpoint," ...

"We need to establish a workflow and corresponding technology offering built around a better evaluation of shale gas reservoirs," he said. "The goal will be to only drill the best wells, and only stimulate the best intervals, while we continue to look for [fracturing] solutions that further minimize the usage of both water and proppant."..."

http://www.nasdaq.com/aspx/company-news-story.aspx?storyid=20110223...

.