Bob Tiberio says fractivist misinformation tends to stick unless the facts are told in a simple way that fills the gap created by the false information. Just saying “you’re wrong” seldom works.

“The end of the world will surely come, in eighteen hundred and eighty one.” That well-known prophecy of doom is often attributed to one Ursula Southeil, a 16th century English clairvoyant and mystic who went by the name, Mother Shipton.

When 1881 came and went with all the known planets still present and accounted for, Mother Shipton’s dusty old prognostications might have been thereafter ignored. But her undeniably false prediction failed to discredit her. In fact, fortune-tellers later would put her statue outside their places of business to lend themselves soothsaying credibility.

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