I read one of the recent articles that has been posted under "Current events/News releases" (or something like that) in the Ohio Landowners section.  The following is an excerpt from the article.  I found it interesting...

...Further muddying the water is a new technique known in the industry as 'shake and bake' or 'resting', where a well is plugged for a number of days or months after drilling to increase pressure in the well. Shake and bake, an unproven method that companies hope might improve recovery from a well over its lifetime, can increase initial flows by raising pressure, said Gulfport's Heerwagen, though it is not yet clear if it increases flows long term....